Dana Kachan
CEO & Founder of The Opinion, startup advisor, author of viral articles about business
About
CEO & founder of The Opinion, the UK-based strategic PR agency specialising in Web 3.0 and emerging tech. The Opinion provides digital marketing services for startups, enterprises, and investors/family offices in blockchain, fintech, decentralised finance, gaming, artificial intelligence, and other industries. The company counts over 300 strategic partners in 11+ countries in Europe, the Middle East, and Asia today.
As a strategic marketing advisor, Dana Kachan guided multiple tech startups including NeurochainAI, Edge Video AI and others.
Ex-Chief Marketing Officer of the group of five companies under the BullPerks umbrella. Former personal PR strategist for tech entrepreneurs. M.A. in Applied Linguistics.
>> TRACK RECORD
During her career, she consulted over 70 businesses in the fields of Web3, AI, smart home electronics, gaming, crypto, product design, VR, and software development.
Her growth marketing strategies helped entrepreneurs bring their businesses to the next level within 2-3 months. Dana’s portfolio features multimillion-dollar sales for tech startups, including the $5.5M NFT sale for GamesPad, the $1.5M crowdfunding campaign for Web3War, and others.
>> MEDIA
Her business articles were featured in the category of the most-read in big media, such as Yahoo Finance, Entrepreneur.com and UX Magazine.
Dana’s Medium articles about graphic and product design received 40K-87K reads each and were quoted by top-tier design media for years.
>> ART BACKGROUND
Dana’s academic background in art, design, and sculpture, helped her bring a creative perspective to visual storytelling and the tone of voice for her businesses and clients alike.
>> LIFE IN IMMIGRATION
With immigration to 4 countries (France, Cyprus, Poland, and the UK) and traveling to over 25 countries, Dana’s story is a lot about cultural exploration and self-discovery.
Her love for epics and ancient civilizations motivated her to travel to the “cradles of civilization” in India (Northern India & Ladakh), Nepal (Himalayas), Egypt (Cairo), Italy (Pompeii, Rome), Greece (Athens) and others.
>> THE START OF CAREER
Dana’s entrepreneurship started early. As a 10 y.o. child, she started to create designer clothes and sell it to her schoolmates and their friends.
During her university years, she combined her studies with entrepreneurship too. Among her first entrepreneurial endeavors - a school of Eastern art for adults, an e-commerce gemstone business, and other ventures.
Entry into the tech industry marked a new chapter in her career. During her full-time roles at tech companies, she continued her independent marketing consulting practice which helped her fast-track business experience, establish a reputation as a marketing advisor, and start her own entrepreneurial journey in tech.
Press Coverage
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Press Coverage /
Articles
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4 Lies About Marketing That Tech Startups Need to Stop Believing
Each product launch experience teaches you new lessons. I would like to share some lessons that startup life taught me. In this article, I'll uncover four of the biggest lies about what makes tech startups successful, as well as a few marketing management tips. (Entrepreneur.com).
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Ultra-Luxury Brands Through the Prism of Gal Yosef’s Cartoon Aesthetics
There are things you can’t buy, including a unique vision of the world and the ability to express it creatively. I had a chance to interview the self-taught prodigy who is becoming one the most influential digital artists of our time - Gal Yosef (Hackernoon.com)
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The Era of Metaverse Marketing
Think of a Ferrari test drive on the virtual streets of Paris, Los Angeles, Bangkok, or any other destination in the world. Or, would you like to travel to ancient Pompeii or a luxury resort in a second? Many limitations will be removed: geo-location, finances, and time, for example. (VentureBeat.com)
Research Work
Metaverse Research Contributor
Contributor to “Metaverse: Emerging Business Opportunities” research paper by GamesPad.
The research paper has also been contributed by
Yat Siu (Co-Founder of Animoca Brands)
Gal Yosef (the world-famous 3D artist that worked with Dior, Puma, Nike)
Shawn Mims (American Rapper, Co-Founder of Cre8tor.app)
Travis Wu (Co-Founder of Highstreet)
Wahid Chammas (Chairman of Faith Tribe)
and others.
AR/VR Research Contributor
Contributor to “Global eCommerce Trends” report by Divante & Kantar, the chapter dedicated to innovative marketing and AR/VR technology.
The research paper has also been contributed by
Conor McGann (Mobile UX Specialist at Google)
Jackub Strelczyk (Director of E-Commerce at Lacoste)
James Hickson (Founder & CEO of Bloom)
and others.